A Problem in the Field of Finance Article Example | Topics and Well Written Essays - 1000 words

A Problem in the Field of Finance - Article Example The accounting professionals consider it routine when they have to tell a lie or rip anyone off from their lives’ earnings. The real estate bubble was created in order to get people to buying lots of homes and lands. In the longer run perspective, these investments were not a set of good choices and those who sold these houses were well aware of their nature but regardless of that they pushed people into the extremely dangerous endeavors. This is not the whole story because banks sold mortgages in England on floating interest rates and when rates moved up then the families have to sell everything they had to their names only in order to go bankrupt. The business professionals shamelessly argued that â€Å"it is just business† but they do not know that they have lost being human during the process of fulfilling their filthy commercial responsibilities. The traditional accounting field became plagued with the presence of irregularities to an extent where financial reports have just become irrelevant for investors and they are making their decisions based on the organizational ability to pay dividend s on a regular basis if yes then they deserve the money otherwise investors take their money to some other fruitful opportunity (Leone & Liu, 2010). The accounting’s basic and fundamental purpose of â€Å"creating interest in shareholders† is dying out with the passage of time. Finally, I argue that one should attempt to remain as human as possible due to hardships in this venture. Accounting and financial crimes are unethical in nature and therefore, they have their solution in ethics (Dann & Haddow, 2008). The accounting professionals are supposed to commit themselves to higher standards of human life in order to become good at what they do. The force of Mother Nature blessed every human with a sense of right and wrong. At the end of the day, evil succumb to good and there is a historical proof of that as well. The result of

Fascism vs Communism Essay Example for Free

Fascism vs Communism Essay All within the state, nothing outside the state, nothing against the state. † Benito Mussolini I am writing about a host of differences between Italian Fascism and Soviet Communism. Yes, they both are totalitarian regimes, one under Lenin, then Stalin, who, in my opinion takes the cake for worst ever when it comes to the world’s extensive list of dictators, and Mussolini’s Fascist Regime, who ruled from 1922-1945, the last three years serving as a somewhat puppet ruler in northern Italy for Adolph Hitler, before his unfortunate and brutal death at the hands of partisans. Both nations were militarized, both were dictated, both were ruthless and oppressive to political and foreign enemies, and both were aligned to Nazi Germany at one point. But let’s be real, this is where any sort of comparison comes to a screeching halt. The March on Rome took place on Oct. 22 and last until the 29th of October, 1922. In a time of uncertainty, it was a daring and bold move, and thanks to no intervention by the military on King Emmanuel III’s orders, was a successful one. That week, around 30,000 â€Å"black shirts† assembled and helped bring about the establishment of a new regime, the National Fascist Party. On Oct. 28th, with the King’s blessings, â€Å"Il Duce† assumed all powers as a functioning Prime Minister, and Fascism became a welcome way of living to most Italians. Mussolini would be recognized as his regime slowly but surely took power as a hero to many across Europe at the time and a savior in a sense to his people. As for the Soviets, their rise to power came about as they were being thoroughly and clearly defeated by the Germans on the eastern front in the First World War. †Peace, Land, and Bread† were promised, but the people of Russia and the occupied nations under Soviet control would soon learn otherwise. Military reverses and losses were mounting, and Vladimir Lenin, the coward that he was, made promises that him and his communist state had no intention of following through with. After the treaty was signed, the oppression had to begin immediately to shout down the majority of the populations present complaints. The war began soon between the â€Å"Reds† and the â€Å"Whites†, and the masses suffering at the time of the civil war was only a sample of the taste of what the Soviet people were going to go through in the future. Once Stalin took over, he would over shadow both Hitler and Mussolini in their respective cruelness combined. â€Å"Fascism should rightly be called Corporatism, as it is the merger of corporate and government power. † This is a direct quote from Benito Mussolini, and Fascism more or less lived up to it. The glorious destiny and manifestation of the nation and its peoples were more important than the individual, something that was the extreme opposite of the supposed rights for all individuals of Communism, which purpose was to ensure rights for the factory workers over the factory owners, the poor masses over the rich elite, something that was precarious considering the Soviets were as a majority peasants, who, when coming to power under Lenin or Stalin, now had to watch themselves as any move deemed too right or wrong could get you killed in this backwards, barbaric communist state. As factory workers in a nation such as Fascist Italy, you might be working for less Lira and strikes were out of the question unless you didn’t value your own life, but it was necessary for the resurrection and rebirth of the Roman Empire, which Mussolini tried in earnest to turn Italy from a 2nd rate European Power to a World Power, which he in my opinion succeeded. While the Soviets, especially under Stalin, were also into updating their countries industrialization and economy, at the cost of literally millions of human lives. I’m not trying to say that Italy’s Fascism was a saint, as many thousands were locked away and or perished under Mussolini’s Regime, but literally tens of millions would die for this greater â€Å"communist† cause. While Mussolini was promoting successfully an increased birth rate, the Communist cause was killing people as fast as the bubonic plague. Let me put it this way, Communism protects the individual at the all costs, while Fascism protects the States interests, to the cost and sacrifice of the individual and his rights. And lastly, if Fascism had anything in common with Communism, Mussolini wouldn’t have sent a expeditionary force in with the axis after Operation Barabossa opened up. What was a force of 50,000 was expanded into the 200,000 strong 8th Italian Army, fighting with bravery, valor and even leading the last documented (and successful) cavalry charge against the Soviets on the eastern front. Both nations had intervened for their opposing sides during the Spanish Civil War, the Soviets for the republicans, Fascist clearly for â€Å"Il Caudillo† General Franco and his Nationalists. While both were revolutionist governments with a need for oppression, I admire the Nationalistic aspects of all Fascist regimes in Europe. Not saying that I agree with or condone genocide on any scale commited by Fascism like the Ustasha Regime of Croatia, The Iron Guard of Romania, or the Anti- Jewish laws enforced by Germany or Italy, But they fought with selflessness and sacrificed their lives for their nation, something Americans used to do and believe in, when this liberal change took over I don’t know. But you can bet your life that if this country suffered invasion from China, I’d defend with my life this coast as the Germans had Normandy. Or if we were invaded by Mexico, I’d defend our deserts as the Italian Parachute Division Folgore defended their African positions, to the last man. Bottom line: Communism has more differences than similarities with Fascism. Sources: Brutal Friendship: Mussolini, Hitler, and the fall of Italian Fascism, F. W. Deakin Wikipedia. com BrainyQuotes. com The Third Reich: a new history, Michael Burleigh

The Dispossessed and Invisible Man :: Invisible Man Essays

The Dispossessed and Invisible Man      Ã‚  Ã‚  Ã‚   Darko Suvin defines science fiction as "a literary genre whose necessary and sufficient conditions are the presence and interaction of estrangement and cognition, and whose main formal device" (Suvin 7-8) is a fictional "novum . . . a totalizing phenomenon or relationship" (Suvin 64), "locus and/or dramatis personae . . . radically or at least significantly" alternative to the author's empirical environment "simultaneously perceived as not impossible within the cognitive (cosmological and anthropological) norms of the author's epoch" (Suvin viii). Unlike fantasy, science fiction is set in a realistic world, but one strange, alien. Only there are limits to how alien another world, another culture, can be, and it is the interface between those two realms that can give science fiction its power, by making us look back at ourselves from its skewed perspective.    The Dispossessed takes as its novum a general theory of time, illustrated by the paradox of a rock thrown at a tree, a rock that can never reach its target because "there's always half of the way left to go" (Le Guin 26). Shevek, Le Guin's protagonist and formulator of the general temporal theory, sees himself as one who "'unbuilds walls'" (Le Guin 289), as the "primal number, that [is] both unity and plurality" (Le Guin 30) crossing interfaces. Walls abound in The Dispossessed: the wall between Anarres and Urras (Le Guin 1-2), the wall that separates one individual from every other (Le Guin 6), the wall of social conscience (Le Guin 287), the wall between men and women (Le Guin 14-16), the wall of time--Zeno's paradox--the limit that prevents the rock from striking the tree (Le Guin 26).    But as Shevek knows, the rock does strike the tree; that is the joke (Le Guin 27). The wall can be crossed. He crosses it when he leaves Anarres; he crosses it in his love for Takver and Sadik; he crosses it with the Syndic of Iniative, and he crosses it with the Terrans and the Hainish. This need to "unbuild walls" is his "'cellular function,'" his "moral choice," but it is "process" and not "end," a "journey and return" and not merely a "repetitive, atemporal" cycle (Le Guin 290-291). The paradox of sequence and simultaneity is that nothing stays the same; it is not the same river going past the bank, or the same wind blowing through the same tree as last spring.

Chilean Copper Mine

This 21 year old copper mine had gone through many other nature disasters like the 2010 earth quack. The cry went out to the government for help and their call was answered. The government stepped in and took control over everything from the company to the searching for these men. The area or location of where these miners had been working was 2,300 feet underground and over 3 miles from the entrance of the cave. The government did not have the equipment or the people need to conduct this type of search for the possible survivors.Outside organization came to the lad of he government to assist in the search. With them a labor force big enough to work round the clock looking was sent. Three large drills were sent to drill holes to last depth of the miners were deployed in the area of the mine. People volunteer to came help even if they had no training for this type of work. The voices of the families and friends of the miners were heard around the world. This turned Into a joint govern ment search the Likes of which have never been seen before.In this area mining is the major part of the economy and the miners are the main source of income for their families. If they were not still living in the mine this would have impacted the families more than anything. To lose their husband or dad would be an emotion toll that no one should ever have to go through. During this time the company did not do anything to help the families or the search for the miners. This type of action had been seen before by this company Just a few years earlier. The owners Just set back and let everyone else do all the work and send money on the rescue of the men that were trapped.The last time that the mine had claimed a life of a miner the company had to pay $10,000 to the family ordered by the court. The government assisted with those families by giving them $540 a month in support. Even in a smaller country like Chile that is not very much to a whole family to live one. The same company wa s doing It again by not supporting to taking care of the families because of the court, they were also ordered to close the mine until all safety issues what were pointed out in the safety investigation was corrected.The employees of his company knew that the owners cared more about the revenue that the money was bring in then it did about their lives. The mine was only close for a short period of time and reopened with very little done about the safety issues address in the investigation. President personally took control of all the search operations because of all the media attention it was getting. He did not want the world view of his country to look bad. With the government and many other organizations helping miners were found to be still alive in a part of the mine.The world media was directed to the recovering of the miners. It took a few more days to drill a hole big enough to bring the men to the surface. When they finally made it above ground they were in very poor health . There were some medical issues that had to be address right there on site from surgery to dental work. The men and their families were showered with gifts. After this major incident then men and their families took trips and got to enjoy the things they would not be about to have if they would have dies in that mine.When they returned to their former lives as miners they could not get work. Companies were afraid they would report them for having unsafe working condition. Also the men had a law suit against the company they originally worked for and this added to the fear the companies had. The company faced a lot of charges that were eventually dropped. There were many things that could have been handled better by the company. In the beginning then they knew the names of the men that were not accounted for they should have sent a company spokesman to the implies to inform them of what had happen.They should have kept them in the loop of everything that was going on taken care of t hem until they knew more about the status of the men's lives. The owners of the campy should have been the ones taking control of the search not the government. They could have asked for help to the search, but they should have been there. Safety issues should always be taken care of, but in some counties they don't have the organizations we do like OSHA. The lake of support from the company should have never been a issue during this incident.

Homeopath and Naturopath Medicine Essay

Before the practice of the traditional medicine that is used today there was Homeopath and Naturopath medicine; there is evidence of a growing acceptance and use of these more historical medicine practices being used in modern times. Homeopathy and naturopathic medicine practices have a great deal in common; however, there are distinct differences. Over traditional medicine practice and treatment, homeopath and naturopath medicine tend to treat the whole person that try to address the root of the medical problem instead of just treating its symptoms. Cranberry juice helps cure urinary tract infections, garlic is a natural antibiotic and has also been shown to help heart disease as well as other health issues; these two â€Å"cures† are just a sample of using a more holistic approach to treatment rather than prescribing a medication that can be purchased at the local pharmacy. Traditional physicians now prescribe natural based treatments like the garlic and another is fish oil. Knowing the difference between the homeopath and the naturopath practices when seeking medical help is advisable. As stated by Martin Hughes, in his article â€Å"Homeopath vs. Naturopath†: ‘The terms â€Å"homeopath† and â€Å"naturopath† mean different things in different states. In states that license naturopathic doctors as primary care physicians, a practitioner of naturopathic medicine is known as a naturopathic physician. A naturopathic physician may practice homeopathy; homeopathy is one of several treatment modalities used by naturopathic physicians to address your health complaints. In these states, a person who has not obtained the degree of naturopathic doctor from an accredited four-year naturopathic medical school may practice homeopathy but is not permitted to call herself a â€Å"naturopathic doctor.† In states that do not have a licensing process for naturopathic doctors, anybody—including lay homeopaths—can refer to themselves as a â€Å"naturopathic doctor.†Ã¢â‚¬â„¢ Both types of practitioners are unique, however still complement the other. Both believe that the human body is able to heal itself from many illnesses and treatment of ailments should be in a natural form that enables the body  to work properly and heal naturally. Homeopaths and Naturopaths do not always go for the quick fix that a traditional doctor may use. An example is that a traditional doctor may prescribe a chemically based cream for a sever rash, the homeopath and naturopath might advise a cream made from gold seal. Both natural and traditional creams do work. The chemical based is more expensive and may work somewhat faster. A choice comes down to whether the patient would rather use chemicals or something natural to treat an ailment. Before the treatment even begins, there are major differences between naturopathic and homeopathic medical diagnosing that the patient should be aware of. Homeopaths use a detailed question and answering session that may take hours to go thr ough; a naturopath may use a question format along with x-rays and blood work to find the root cause to health problems. A naturopath may work alongside a formally trained medical doctor in an office or within a hospital format, homeopaths typically do not. (Hughes, 2011) Patients need to be aware of how their choice of practitioner works, have confidence in their ability and a willingness to follow any treatment plan given. The treatment that both Homeopaths and Naturopath practitioners use can have differences, both treat the whole body. Many homeopaths use herbalists for help in creating a mixture or formula that treat an ailment. The mixtures are normally made from plants, herbs and juices that are developed in a refined manner and often grown by the herbalist. A naturopath may use botanical and/or chemically based medication. An interesting fact is that women that created the concoctions that healed and treated the sick hundreds of years ago were once considered witches. The practice of burning witches at the stake began in Europe. An ironic fact is that men who practiced â€Å"modern† medicine and often used treatments such as blood-letting found the â€Å"witches† potions to be more effective treatment which then men did not like. (Ehrenreich and English, 1972) Historically effective naturopathic medicine is being brought back into many remedies used today by traditional, naturopathic and holistic practitioners. There is a weaving of practices that is being integrated in a positive way that allows patients today to look at their own health as a whole body treatment. Yoga, vitamin therapy, exercising, following a healthy eating plan is as important as taking medications prescribed by a physician. The weaving begins with the historical use of the naturopath and  homeopathic knowledge we’ve had for generations. The naturopath uses a more whole body approach which may include exercise, diet, regular medicine, herbal or natural types of medicine, hydrotherapy, acupuncture and lifestyle coach ing. (Hughes, 2011) Both homeopaths and naturopaths believe that the human spirit has a great deal to do with how well a person may do when the holistic approach is used. Cancer Treatment Centers of America advertise use of a more naturopathic and holistic approach to treating cancer patients. Caretakers that use a holistic approach and are competent to help treat homeopathic and naturopathic patients are used as a form of support and re-enforcing the treatment plans. ( http://www.cancercenter.com/integrative-treatment.cfm) In some societies spiritual blessings are given or offerings are made, what once was seen as voodoo and witchcraft is now seen in a more spiritually accepted point of healing the inner body. All treatments should be done following the guidelines that are given by the practitioners. Some of the treatments may sound farfetched and even weird, but have proof of their use and positive effect for thousands of years before today. Social media sites such as Facebook are full of people who will swear by some crazy sounding cures, which in fact actually do have medical merit. (One should always check with someone that has proper knowledge before trying anything that may sound dangerous.) It is wise any time a patient is uncomfortable with a diagnosis or treatment plan, they have the right to refuse. Once the treatment is given and completed, there is another difference in how homeopath and naturopath practitioners review the patient’s success. The naturopath will go through many of the same questions that were used in diagnosing a problem. Along the same lines is the checking of symptoms and reactions to the remedies used. If a problem still exists, a naturopath will add another nature formulated item to the treatment and there will be another follow-up a week or two later. A homeopath may use further x-rays and blood work to ensure the treatment is being effective. (Hughes, 2011) There is an ability in gaining knowledge that allows one to know that many forms of natural and homeopathic treatments are being used rather than filling the human body with chemicals that may become toxic, thus poisoning the body. Toxic medications and treatments have been known to cause death, birth defects and cancers. Drug recalls are constantly in the news, most people know at least  one person that has been impacted by a dangerous side effect of a chemical-based medication. Natural medicines or treatments are not without danger; therefore it is imperative to talk to someone who has studied homeopathy, naturopathy or are an herbalist before treating a health problem. Empowering knowledge comes from studying holistic medicine, learning there are ways that are cheaper and better for the body than dangerous, more traditional medicine. The human body is an incredible machine that needs to be treated in the best way possible, using naturopathic and homeopathic medicine is a step in the right direction. References: Hughes, M., D.C. (August 11, 2011). Homeopath-vs-naturopath. Retrieved from http://www.livestrong.com/article/100600-homeopath-vs.-naturopath/ Ross, J. (2004) The Mood Cure, published by Viking-Penguin Ehrereich, B., English, D. (1972). Witches, Midwives, and Nurses: A History of Women Healers http://www.cancercenter.com/integrative-treatment.cfm

Free Essays on Public Policy

The process of policymaking, like most other aspects of public policy, cannot simply be understood by examining flow charts and diagrams. Traditional teaching models like How a Bill Becomes a Law fail to take into account other policy-making factors like interest group and constituency influence, agenda setting and the role of the mass media. In the text, Dye illustrates the process that occurs in the enactment of public policy. Dye’s process of policymaking contains six steps. Each part of the process is essential to understanding public policy, and each part has varying participants. The six parts of Dye’s policymaking process are problem identification, agenda setting, policy formulation, policy legitimation, policy implementation and policy evaluation. Ideally, individual citizens and groups of individual citizens bring about the problems identified in our system of government. Democratic systems are designed to meet the demands brought about by its citizen. However, it is not possible for the government to meet every demand of every citizen. On top of this, the government rarely hears the demands of ordinary citizens on a regular basis. Thus, agenda setting, or deciding what the government pays attention to, is crucial in the making of public policy. Dye defines agenda setting as â€Å"Deciding what issues will be decided and what problems will be addressed by the government†. Scarcity on the political agenda creates the need for political elites, including but not limited to the president and congress, to draw attention to certain societal problems. In terms of agenda setting, political elites have almost absolute control. The next step in the policymaking process is policy formulation. Policy formulation is the development of policy alternatives for dealing with problems on the agenda. Once a problem becomes important enough to be on the political agenda, policy alternatives are formulated to fix that pro... Free Essays on Public Policy Free Essays on Public Policy The process of policymaking, like most other aspects of public policy, cannot simply be understood by examining flow charts and diagrams. Traditional teaching models like How a Bill Becomes a Law fail to take into account other policy-making factors like interest group and constituency influence, agenda setting and the role of the mass media. In the text, Dye illustrates the process that occurs in the enactment of public policy. Dye’s process of policymaking contains six steps. Each part of the process is essential to understanding public policy, and each part has varying participants. The six parts of Dye’s policymaking process are problem identification, agenda setting, policy formulation, policy legitimation, policy implementation and policy evaluation. Ideally, individual citizens and groups of individual citizens bring about the problems identified in our system of government. Democratic systems are designed to meet the demands brought about by its citizen. However, it is not possible for the government to meet every demand of every citizen. On top of this, the government rarely hears the demands of ordinary citizens on a regular basis. Thus, agenda setting, or deciding what the government pays attention to, is crucial in the making of public policy. Dye defines agenda setting as â€Å"Deciding what issues will be decided and what problems will be addressed by the government†. Scarcity on the political agenda creates the need for political elites, including but not limited to the president and congress, to draw attention to certain societal problems. In terms of agenda setting, political elites have almost absolute control. The next step in the policymaking process is policy formulation. Policy formulation is the development of policy alternatives for dealing with problems on the agenda. Once a problem becomes important enough to be on the political agenda, policy alternatives are formulated to fix that pro...

Sexuality Research Paper

Sexuality Research Paper Introduction: The question of sexuality is on that needs that needs thorough analysis in order to determine the implication brought about by the depiction of sex and sexuality through the use of print media. The depiction of human sexuality can be separated into two parts, male and female sexuality. These two forms vary according to the differences in the gender of the persons involved. Objective: The main objective of this paper is to study, keenly, the research methods used in two literatures, and to provide an analysis of the literatures on sexual imagery. The two literatures were compiled by different people to show how various forms of male and female sexuality are constructed in different publications. The two articles are similar because they both talk about the depiction of women in various forms of print advertisements especially in magazines. However, as Sexuality focuses mostly on the sexuality and people’s view of sex, as well as, their feelings and preferences in sex, The European Journal of Marketing, focuses mostly on the picture of women that is painted representing women as either sexual objects or feminine sexual goddesses. The European Journal of Marketing also focuses on the position of women and their sex roles in the community. In the article, the various sex roles that women play have been reviewed. It has also compared the power of women, in sex, over men, and that of men over women as well. *Fravid and Braun (2006) what was the Benefits of this approach/ disadvantages of the content analysis they conducted in the Cosmo Magazine and link to sexuality? In this analysis, Braun focussed mainly on two women magazines, which are popular for providing messages related to sex, gender and sexuality. To get a clear impression of the question in topic, six issues of two magazines, Cosmopolitan and Cleo were analyzed. These two were then reviewed in depth to get and understanding of human sexuality. The key benefit of this approach was that it provided the identity of the two accounts for male and female sexuality. The first one is that men are posed as having stronger sex need, and for this reason, they get aroused easily and get satisfied easily too. Women on the other side are deemed as needing. The insinuation here is that they need to develop sex skills in order to satisfy their men. It is also found that the determinant that accounts for performance pleasure and ego in the men is the concern they have about women. Men are sensitive and get disturbed about their sexual performance, if they think that they have certain inadequacies. Women’s magazines are abundantly filled with advice that women can heed to in order to improve their sexual practice, as such, these magazines are often and popularly used to carry out analysis foe feminist takes about sex and sexuality (Fravid and Braun (2006)). The disadvantages of the content analysis that was carried out is that it tended to lean more on the sexuality pleasures and preferences of different people and ignored a whole lot of other issues that affect the sexuality of different individuals. Search strategy: To get the required information, a search strategy was employed where items in the two magazines were studied to provide information regarding the sexuality of women. To make the study comprehensive, six issues of each magazine were used to acquire information (Fravid and Braun (2006)). Criteria for selection: The magazines that were used had also been studied for over three decades to ensure that, the desired sexuality issues are covered fully in the chosen magazines. The Cosmo magazines is described as being egalitarian and having emancipated sex, so that the female figures appearing in the magazine are not viewed as objects of sex. It has created a fun and fearless female picture that represents a desirable feminine sexuality. Extraction of data: The two magazines that were used are similar in terms of content and the scope they cover. They also target the same audience, which are young ladies. The content that is covered is deemed as being sexually liberating and covering topics that affect men as well. Cosmo and Cleo magazines were also picked because of their depiction of male sexuality which also affects, females to a large extent. Is it a Quantitative/ Qualitative: The kind of data covered in the magazines can be described as being qualitative, because it focuses on the intensity and value of sexuality, not the numbers of people opposed to or for the information. Sex is talked about as being either bad or good and not how much (Fravid and Braun (2006)). What are the Limitations: The limitation of the magazines in the research is that they only cover a small section of sexuality from all other magazines issues that talk about the same. They mostly dwell on how males and females prefer sex and what they like. Other factors affecting sexuality are not discussed in detail. Conclusion Cosmo and Cleo, as much as they do not cover all aspects of sexuality, cover to a large extent the main issues that affect the sexuality of both sexes. They are focussed on the deeper view of sex that people have, other than just viewing sex in a general manner. Using literatures from Fravid and Braun (2006) and Plakoyiannaki and Zoto (2009) discuss in depth, compare and provide a critical analysis of the research methods used. The aim is use the literatures to link and appreciate and outline while critically analysing the literature on sexual imagery. Also, address that Fravid and Braun states that sexual desires states with girls as young as 14 years old. As much as the two magazines used by†¦are meant to target women above the age of 18, it was also realized that girls as young as 14 read these magazines. This insinuates that they too could be sexually active that’s why they also want to get information about sex. *Plakoyiannaki and Zoto (2009) recognise reality in social understanding, but for whom? The research carried out on this magazine focuses mainly on females. It is concerned with the appearance of females on sexual adverts, magazines and portraits. It has been taken by many that the use of female figures in many advertisements presents them as sexual objects (Plakoyiannaki and Zoto (2009)). Also, provide fact and figures of STI and pregnancy rate emerging within the UK. Introduction Advertising using human figures to exhibit certain characteristics like posture, expression and gestures, brings out questions in different people concerning the norms and beliefs of different communities. In some cases, they are taken as a rude gesture that is against some beliefs, while in other cases, they are seen as reshaping the people’s norms and beliefs to appreciate the good life that they have. Background for the article The magazine used in this research article, The European Journal of Marketing, bases some of its finding on the use of women’s bodies to advertise or express a view or a feeling. This is referred to as retro-sexism. Retro-sexism, has stirred different feelings in different people. Some take it to be a way of empowering women, while others view it as acting as a backlash against women (Plakoyiannaki and Zoto (2009)). Objectives The objectives of this article were, firstly, to provide evidence on the frequency of female appearances in advertisements, concentrating on British women. The article was also meant to study the role of females in print advertisements in magazines in the UK. It also tries to compare the role females play in these advertisements, and the effective product classes that come out eventually. Search strategies used in research The main strategies that were applied in creating this article were the analysis of content in the journal to examine the role of women in advertisements. There is also the illustration of a research that was conducted in USA regarding advertising through magazines and the stereotyping of women in these magazines. Extraction from data The information used in the article was obtained from the journal focussing mainly on the depiction of women figures in the advertisements and the effect that these depictions had on the public and the women as well. The article was centred mostly on the area of female stereotypes in the UK, considering the frequency with which they played their roles in the advertisements. Information in the article was also extracted by reviewing the literature on the points that were covered by the journal, that is, the development of research prepositions on the development of prepositions for research (Plakoyiannaki and Zoto (2009)). What type of research is it? Qualitative or quantitative The research that was used in this article is quantitative because it has focussed on numbers. It does not just base its findings on the value of advertisements, but also the frequency of these advertisements. Any limitations to the study The main limitation in this article is that the stereotyping mode of representing women in the article could result in negative effects to the self-confidence of women, and cause them to undermine their view of the future aspirations they would wish to accomplish. These representations could also end up in negative presentation of the self image and esteem of females. Conclusion The article provides the results from various magazines concerning women in their decorative roles to support neo-sexism. It has also increased the bias towards the depiction of women sexually in print advertisements. The article has also shown that the depiction of women sexually, has been embraced by a number of magazines. However, there are still people who are sceptical about this depiction of women as it is interpreted differently by different people. The article also poses male-oriented magazines promoted women in their roles in the advertisements (Plakoyiannaki and Zoto (2009)).